HarveyFrom ME to WE.Let me start by giving everybody a virtual pat on the back — how good are we as a digital industry at building technology! It is something…2 min read·Mar 2, 2021----
HarveyPublisher Data Alliance: Utopian Dream Or Possibility?Does the rise of data-sharing platforms bring the much debated concept of publishers pooling their data resources to combat the duopoly any…3 min read·Feb 23, 2018----
HarveyThe Two Factors In Beating The Programmatic Elephant In The RoomFirstly, what is the elephant in the room for marketers trying out programmatic advertising of any kind?3 min read·Jan 26, 2018----
HarveyYou’re Losing Money From The Programmatic Skills ShortageHow This Solution Stops The Bleeding3 min read·Jan 26, 2018----
HarveyBunk Off — Debunking ‘Machine Learning’ Etc, And What It Really Does For Marketers…What’s the truth behind advanced data science used in marketing?4 min read·Jan 26, 2018----
HarveyCustomer data — what’s the score?Only by intelligent data processing can businesses be confident their sales and marketing efforts are reaching the right audience at the…4 min read·Jan 22, 2018----
HarveyIntent holds the key to driving value and yield for publishersUsing data modelling to boost audience insight and pinpoint those consumers ready to make a purchase can increase value to advertisers…3 min read·Nov 8, 2017----
HarveyBehavioural Data: “The user will only trust if he sees a real benefit”They know a lot about us and may seem intrusive. Should we be wary about data actors? Benoît Oberlé, Sirdata’s co-founder, advocates…4 min read·Nov 8, 2017----
Harvey7 ways that Marketers can use Data to Predict Purchase Intent.Using data to predict purchase intent6 min read·Oct 12, 2017----
