From ME to WE.Let me start by giving everybody a virtual pat on the back — how good are we as a digital industry at building technology! It is something…Mar 2, 2021Mar 2, 2021
Publisher Data Alliance: Utopian Dream Or Possibility?Does the rise of data-sharing platforms bring the much debated concept of publishers pooling their data resources to combat the duopoly any…Feb 23, 2018Feb 23, 2018
The Two Factors In Beating The Programmatic Elephant In The RoomFirstly, what is the elephant in the room for marketers trying out programmatic advertising of any kind?Jan 26, 2018Jan 26, 2018
You’re Losing Money From The Programmatic Skills ShortageHow This Solution Stops The BleedingJan 26, 2018Jan 26, 2018
Bunk Off — Debunking ‘Machine Learning’ Etc, And What It Really Does For Marketers…What’s the truth behind advanced data science used in marketing?Jan 26, 2018Jan 26, 2018
Customer data — what’s the score?Only by intelligent data processing can businesses be confident their sales and marketing efforts are reaching the right audience at the…Jan 22, 2018Jan 22, 2018
Intent holds the key to driving value and yield for publishersUsing data modelling to boost audience insight and pinpoint those consumers ready to make a purchase can increase value to advertisers…Nov 8, 2017Nov 8, 2017
Behavioural Data: “The user will only trust if he sees a real benefit”They know a lot about us and may seem intrusive. Should we be wary about data actors? Benoît Oberlé, Sirdata’s co-founder, advocates…Nov 8, 2017Nov 8, 2017
7 ways that Marketers can use Data to Predict Purchase Intent.Using data to predict purchase intentOct 12, 2017Oct 12, 2017
